The Overall Company: Celebrating southern food, culture and music

As Downtown Opelika continues to expand, The Overall Company plans to bring a piece of history and enrich southern culture in the city of Opelika.
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Located at 1001 Ave. B, The Overall Company is hard to miss with its massive sign and vintage presence.

The vision for this unique company was not thought up overnight. Co-owners Jay and Laura Pritchard and Ty and Ali Maloney dedicated much of their time in order to make their dreams a reality.

“Laura always dreamed of having a coffee bar, Ali dreamed of having a bakery, Ty’s dream was to impact people and do something unique and my dream was to have a vision in entrepreneurship and create things,” Jay said.

The Overall Company dates back to the 1800s when it manufactured Eagle Brand overalls and then military uniforms during the Civil War era.
“We took that vision and resurrected the old brand and repurposed it for the coffee-bar market,” Jay said.

The Overall Company reopened its doors for business as a southern restaurant Aug. 11, 2012. So far, the company has had outstanding success.
“We had two live bands play at our grand opening,” Jay said. “Adventure the Great and The Great Book of John played, and we had an art gallery viewing before they began.”

According to The Overall Company’s owners, the grand opening would not have been a success without the contribution of others.

“We teamed up with Richard Patton, the owner of The Railyard, to get great bands and promote each other with their music,” Jay said. “It was so humbling to see how many people showed up because we had about 1,200 in attendance.”

The newest addition to Historic Opelika not only supplies a new variety of food to the community, but The Overall Company brings about southern charm at its finest.

“We have coffee, beer and wine tastings on site, we have a drive-thru in case you do not have time to stay and we use working cow dairy so our milk is all organic,” Jay said.

The Overall Company sells simple southern food for breakfast, lunch and dinner. Two of its specialties are the pimento cheese and bacon biscuit or sandwich.
Breakfast items consist of biscuits and parfaits, and the Lunch and Dinner menu focuses on sandwiches and salads that are priced around $5. Pastries are also available at The Overall Company.

Ali Maloney, co-owner, said the handcrafted coffee and homemade frozen artisan pops are The Overall Company’s main focus. Ali’s favorite part about her job is making these artisan pops.

“It is a way I can be creative and let people taste something they loved as a child in a new gourmet form where you choose fruit or dessert flavors,” Ali said.
The Overall Company appeals to all ages, so it did not take long for this new Opelika hot spot to have an effect on the Auburn community as well.
“The people at The Overall Company were so personable, they work hard to create an environment where customers feel welcome and they really do practice southern hospitality,” Lauren Harris, senior English major at Auburn University, said.

“We encourage students to come enjoy a great southern atmosphere and hopefully get some studying done,” Jay said. “We also want families and working professionals to have a place where they can come, feel like they are a part of a local community and experience something they have never imagined.”
Along with its many food and beverage options, The Overall Company sells handmade jewelry and soaps created by Opelika residents.

“The key to our success is celebrating people and their gifts, so we want people to bring their talents to our store,” Jay said. “Our goal for The Overall Company is to create a place with a sense of community because we believe in the direction Opelika is going.”

The Overall Company is open Sunday through Thursday 6:30 to 9p.m. and Friday and Saturday 6:30 to 11p.m.
For more information, visit theoverallco.com.

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Tags: culture, overall, southern

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