For the snow-starved population of Auburn, the recent winter storm was cause for celebration. As five inches of snow covered the loveliest village in white, students and families took part in snowball fights, built snowmen and took turns sledding down select hills. However, not everyone was as excited about the winter snowstorm.

Blooming Colors, Auburn’s source for gardening and landscaping for the past 15 years, knows they have a lot at stake when temperatures dip below freezing.

“When the winter storms come we have to protect our plants outside,” Ginger Purvis, market manager at Blooming Colors said. “Lower temperatures aren’t just hard on the outside plants, they usually mean fewer customers inside the store.”

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During the months of January and February the small business has many different types of plants featured in its outdoor display. Thankfully, many of the plants and seedlings available during the winter months are tough enough to survive the occasional winter storm.

“We’re good to keep herbs, bedding plants, fruit trees and shrubs outside all through the winter,” Purvis said. “The snow doesn’t hurt the plants as much as you might think.”

Regardless, the freezing temperatures that descended upon the town last weekend meant added work and anxiety for the Blooming Colors staff.

“We prepared for the colder temperatures by keeping the plants grouped together so their roots wouldn’t freeze. We gave our plants in the greenhouse an extra cover. For our bigger plants and trees we mulched a little heavier to protect their roots from freezing.

To make things even more inconvenient for the store, the snowstorm came the weekend of Valentine’s Day which is one of the store’s busiest weekends of the year.

“Valentine’s Day is an exciting time around the shop,” Purvis said. “We probably work two or three 12-hour days in preparation. We have a lot of work to get done whether it be readying flower arrangements, preparing balloons or doing retail displays.”

Whenever stints of freezing temperatures threaten the Auburn area, Blooming Colors works hard to prepare for the worst. However, the store’s best form of preparation can be found in its diversity of business practices. The outdoor showroom of plants, trees and seedlings makes up only a part of the business done at Blooming Colors.

Blooming Colors is divided into two parts, The Store and The Market. Both are located at the business’s convenient location overlooking the intersection of South Donahue and South College Street.

The Store is responsible for all things gardening and landscaping. Whether you need materials for turf and lawn care, landscape decorations, hardscape materials, pottery or furniture, The Store at Blooming Colors has what you need. In addition The Store specializes in flower displays for special events.

The Market opened in late November 2009, and features a locally grown and pesticide-free selection of fruits, vegetables, jams, sauces, meats, eggs, juices and nuts. The Market is also home to the Crepe Myrtle Café, a small eatery featuring fresh ingredients from The Market, a wide variety of crepes and free wireless Internet access. The café is open Monday through Saturday from 5:30 a.m. till 10 p.m. and Sundays from 8 a.m. till 10 p.m.

Blooming Colors is located at 1192 S. Donahue Dr. in Auburn. For more information visit

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